Destination marketing : an integrated marketing communication approach

Auteur: Steven Pike.

Uitgever: Butterworth-Heinemann, 2008

Paperback; ISBN/EAN: 9780750686495

Staat: Goed.

Travellers are spoilt by choice of available holiday destinations. In today's fiercely competetive tourisme markets, destination competiveness demands an effective marketing organisation. Two themes underpin 'Destination marketing'. The first is the challenges associated with promoting multi-attributed destinations in dynamic en heterogenous markets, and the second is the devide between tourism 'practioners' and academics.