Business model generation

Auteur: Alexander Osterwalder & Yves Pigneur.

Uitgever: Self published, 2nd printing 2010

Gebonden; ISBN / EAN: 9782839905800

Staat: Goed.

'Business Model Generation' is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, re-working, and implementing business models.

Change the way you think about business models. Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design and implement a new business model – or analyze and renovate an old one.

Co-created by 470 strategy practioners. Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, highly visual, lie-flat design that enables immediate hands-on use.

Designed for doers. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs – and leaders of all organizations.